Amy Ralph Mudge

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The Podcast You Didn’t Know You Were Missing – AD Nauseam

By Amy Ralph Mudge and Daniel Kaufman on March 1, 2023 Posted in FTC

It’s not every day that we get to announce new content created especially for advertising and marketing enthusiasts who just can’t get enough about legal issues in advertising and the latest from the Federal Trade Commission and the National Advertising Division. With that, we are proud to launch AD Nauseam, a new podcast series from … Continue Reading

FTC Puts 700+ Companies on Notice to Expect to Pay Penalties for Any Endorsement Violations

By Linda A. Goldstein, Amy Ralph Mudge, Randal M. Shaheen, John P. Ferry and Matthew Renick on October 13, 2021 Posted in Advertising, FTC

By: Linda Goldstein, Amy Mudge, Randy Shaheen, Jack Ferry and Matt Renick The Federal Trade Commission (FTC or Commission) announced on Oct. 13 a widespread enforcement action against deceptive endorsement practices. The Commission sent a Notice of Penalty Offenses to more than 700 companies, notifying them that conduct related to fake or misleading endorsements and … Continue Reading

Everywhere Commerce: Top Strategies for Mitigating Risk

By Randal M. Shaheen, Amy Ralph Mudge and Linda A. Goldstein on May 27, 2021 Posted in Advertising

Recent changes to our way of living have made it clear just how important it is for marketers and retailers to be thinking about the convergence of brand experience and commerce and redefining how consumers shop and interact with brands online. Join us virtually from 11-3:30 ET on June 15-16 for an opportunity to connect … Continue Reading

Podcast: AD-ttorneys@law: Consumer Reviews: Paid? Fake? Negative?

By Amy Ralph Mudge on December 16, 2020 Posted in Podcast

Let’s be honest. Customer reviews and testimonials influence buying decisions — an online review can make or break the path to purchase. Amy Ralph Mudge is her authentic self as she outlines the legal framework and counts down an essential list of legal dos and don’ts. Questions & Comments: amudge@bakerlaw.com Listen to the episode. Subscribe to … Continue Reading

A Collaborative Effort: The Advertising, Marketing and Digital Media Team

By Linda A. Goldstein and Amy Ralph Mudge on January 29, 2020 Posted in Advertising

The following story is one in a six-part series devoted to the half-dozen pioneering teams that comprise the firm’s new Digital Asset and Data Management Group. A prime example of BakerHostetler’s preeminence in the legal industry is on display in its latest Practice Group, Digital Asset and Data Management (DADM), which offers holistic, enterprise-wide risk … Continue Reading