Linda A. Goldstein

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FTC Puts 700+ Companies on Notice to Expect to Pay Penalties for Any Endorsement Violations

By Linda A. Goldstein, Amy Ralph Mudge, Randal M. Shaheen, John P. Ferry and Matthew Renick on October 13, 2021 Posted in Advertising, FTC

By: Linda Goldstein, Amy Mudge, Randy Shaheen, Jack Ferry and Matt Renick The Federal Trade Commission (FTC or Commission) announced on Oct. 13 a widespread enforcement action against deceptive endorsement practices. The Commission sent a Notice of Penalty Offenses to more than 700 companies, notifying them that conduct related to fake or misleading endorsements and … Continue Reading

Everywhere Commerce: Top Strategies for Mitigating Risk

By Randal M. Shaheen, Amy Ralph Mudge and Linda A. Goldstein on May 27, 2021 Posted in Advertising

Recent changes to our way of living have made it clear just how important it is for marketers and retailers to be thinking about the convergence of brand experience and commerce and redefining how consumers shop and interact with brands online. Join us virtually from 11-3:30 ET on June 15-16 for an opportunity to connect … Continue Reading

Podcast: AD-ttorneys@law: Marketing a Subscription-Based Service? Beware

By Linda A. Goldstein on April 7, 2021 Posted in Podcast

We used to think of subscriptions as mostly for newspapers and magazines, but today you can subscribe to get cosmetics, cars, clothes, mental health counseling – even a curated selection of cat toys and treats that will show up on your doorstep every month. Is your brand offering a subscription-service? Linda Goldstein explains how to … Continue Reading

IAB Launches CCPA Benchmark Survey

By Taylor A. Bloom, Kyle R. Fath, Gerald J. Ferguson, Alan L. Friel and Linda A. Goldstein on August 27, 2020 Posted in Advertising, CCPA

The Interactive Advertising Bureau (IAB), a leading advertising industry organization, has launched a CCPA Benchmark Survey to assess how companies across the digital advertising ecosystem are approaching CCPA compliance. The survey provides an opportunity for companies to anonymously report on their handling of various CCPA matters, including to provide statistics relating to the number of … Continue Reading

A Collaborative Effort: The Advertising, Marketing and Digital Media Team

By Linda A. Goldstein and Amy Ralph Mudge on January 29, 2020 Posted in Advertising

The following story is one in a six-part series devoted to the half-dozen pioneering teams that comprise the firm’s new Digital Asset and Data Management Group. A prime example of BakerHostetler’s preeminence in the legal industry is on display in its latest Practice Group, Digital Asset and Data Management (DADM), which offers holistic, enterprise-wide risk … Continue Reading

IAB Previews Solution for Interest-Based Advertising and CCPA ‘Do Not Sell’ Right

By Kyle R. Fath, Gerald J. Ferguson, Alan L. Friel and Linda A. Goldstein on September 19, 2019 Posted in Advertising

On September 17, 2019, numerous stakeholders in the digital advertising industry, including publishers, advertisers/brands, AdTech companies, and law firms (including numerous representatives from BakerHostetler) convened at the Interactive Advertising Bureau’s (IAB) headquarters in New York for a preview of its CCPA Industry Compliance Framework. Throughout the course of 2019, IAB has solicited input from a … Continue Reading