Taylor A. Bloom

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Why Did I Get This Ad? Unpacking the Complex World of Digital Media and Ad Tech

Photo of Aaron GoodmanPhoto of Taylor A. BloomBy Aaron Goodman and Taylor A. Bloom on Posted in Webinar
Unraveling the complicated world of digital media, ad tech, and the complexity of the digital advertising ecosystem can be overwhelming. Join us for our upcoming CLE webinar on Thursday, February 23, from 12:30 – 1:30 pm as Counsel Aaron Goodman and Partner Taylor Bloom address the key things you need to know and keep an … Continue Reading

Countdown to the CPRA

Photo of Jennifer MitchellPhoto of Taylor A. BloomPhoto of Justin T. YedorBy Jennifer Mitchell, Taylor A. Bloom and Justin T. Yedor on Posted in CPRA
On Oct. 15, 2021, BakerHostetler reported on the status of the California Privacy Protection Agency’s rulemaking process and the challenges the agency faces issuing regulations under the California Privacy Rights Act (CPRA) before the July 1 rulemaking deadline. As we continue to wait for the publication of regulations, what can businesses do to make progress … Continue Reading

IAB Launches CCPA Benchmark Survey

Photo of Taylor A. BloomPhoto of Gerald J. FergusonPhoto of Linda A. GoldsteinBy Taylor A. Bloom, Kyle R. Fath, Gerald J. Ferguson, Alan L. Friel and Linda A. Goldstein on Posted in Advertising, CCPA
The Interactive Advertising Bureau (IAB), a leading advertising industry organization, has launched a CCPA Benchmark Survey to assess how companies across the digital advertising ecosystem are approaching CCPA compliance. The survey provides an opportunity for companies to anonymously report on their handling of various CCPA matters, including to provide statistics relating to the number of … Continue Reading

CCPA Final Regulations, with a Few Unexpected Changes

Photo of Jeewon SerratoPhoto of Stanton BurkePhoto of Taylor A. BloomBy Alan L. Friel, Jeewon Serrato, Stanton Burke, Kyle R. Fath, Taylor A. Bloom and Catrina Wang on Posted in CCPA
On Friday, August 14, 2020, California Attorney General Xavier Becerra announced approval by the Office of Administrative Law (OAL) of final regulations (Final Regs) under the California Consumer Privacy Act (CCPA). Proposed final regulations were submitted to the OAL by the Office of the Attorney General (OAG) on June 1, 2020. During OAL’s review process, … Continue Reading

California AG Releases Second Set of Modified CCPA Regulations

Photo of Taylor A. BloomBy Alan L. Friel, Taylor A. Bloom, Kyle R. Fath and Catrina Wang on Posted in CCPA, Consumer Data
On March 11, 2020, the California Attorney General published a third version of the proposed regulations to implement the California Consumer Protection Act available here. A redline showing changes against both the initial draft regulations (published October 11, 2019) and the first modified draft (published February 10, 2020) is available here. Notably, the latest regulations … Continue Reading

Ad Industry Split on Cookies and CCPA

Photo of Taylor A. BloomBy Alan L. Friel, Taylor A. Bloom, Kyle R. Fath and Catrina Wang on Posted in Advertising, CCPA
Owners of websites and mobile applications that utilize cookies and other tracking technologies, e.g., pixels, app SDKs (tracking technologies), for interest-based advertising and other activities inherently share data across the digital ecosystem and will have to address these activities as part of their greater California Consumer Privacy Act (CCPA) compliance approach. In particular, the CCPA’s … Continue Reading

BakerHostetler Comments on Draft CCPA Regulations

Photo of Taylor A. BloomBy Kyle R. Fath and Taylor A. Bloom on Posted in CCPA
The California attorney general (the AG) has concluded the first round of public comments on the proposed regulations that would serve to interpret and implement California’s sweeping new privacy law, the California Consumer Privacy Act (the CCPA). After just under two months since the release of the proposed regulations (the Regs) by the AG and … Continue Reading

CCPA Amendments – Where They Stand Today

Photo of Taylor A. BloomBy Taylor A. Bloom and Alan L. Friel on Posted in CCPA
A little more than 100 days prior to the effective date of the California Consumer Privacy Act (CCPA), six amendments (A.B. 25, A.B. 874, AB 1146, A.B. 1202, A.B. 1355 and A.B. 1564) to the act were approved by California lawmakers at the close of the legislative session, which ended on Friday, Sept. 13. The … Continue Reading

CCPA Amendment Progress Report: July Update

Photo of Melinda L. McLellanPhoto of Taylor A. BloomBy Melinda L. McLellan and Taylor A. Bloom on Posted in CCPA
As we reported in April, May and June, a number of potentially significant amendments to the California Consumer Privacy Act (CCPA) continue to make their way through the state legislative process. Below we provide a summary of recent developments from earlier this month, including changes that may materially affect how businesses approach their CCPA compliance … Continue Reading

Attempt to Expand CCPA Private Right of Action Fails, While Bills Exempting Employee Data and Otherwise Refining CCPA Advance

Photo of Taylor A. BloomBy Alan L. Friel, Niloufar Massachi and Taylor A. Bloom on Posted in CCPA
Over the past several weeks, the California State Assembly has voted in favor of advancing to the California Senate bills that would narrow the reach of the California Consumer Privacy Act (CCPA). Senate bills did not fare as well and have died. Two of the CCPA amendment bills moving forward have the potential to greatly … Continue Reading

Additional California Bill, AB 25, Proposed to Further Amend the CCPA

Photo of Taylor A. BloomBy Niloufar Massachi, Taylor A. Bloom and Alan L. Friel on Posted in CCPA
On March 25, Assembly Member Chau introduced Assembly Bill 25 (AB 25), which proposes to amend a section of the California Consumer Privacy Act (CCPA), set to take effect on Jan. 1, 2020. This amendment would expressly exclude employees from the definition of a “consumer” under the CCPA. As currently drafted, the CCPA governs the … Continue Reading

Increased Scrutiny on Notice and Choice for Use of AD Profiling, Especially Using Mobile Location Data

Photo of Taylor A. BloomBy Taylor A. Bloom, Alan L. Friel and Niloufar Massachi on Posted in Advertising, Big Data, Marketing, Mobile Privacy
Are you an app publisher or do you advertise via mobile apps or obtain marketing data that originates from them?  If so, you need to beware that regulators and consumer protection authorities are taking action against companies with regard to the notice and choice, or lack thereof, they are providing to consumers for the collection … Continue Reading

CCPA Expansion Proposed

Photo of Taylor A. BloomBy Alan L. Friel and Taylor A. Bloom on Posted in CCPA
On Monday, Feb. 25, California Attorney General Xavier Becerra, together with Sen. Hannah-Beth Jackson (D), announced Senate Bill 561 to amend the California Consumer Privacy Act (CCPA). Most significantly, SB 561 would effectively eliminate the AG’s responsibility to provide guidance to businesses on how to comply with the CCPA while simultaneously expanding the right of … Continue Reading

First Public Forum on the California Consumer Privacy Act

Photo of Taylor A. BloomBy Alan L. Friel and Taylor A. Bloom on Posted in CCPA, State Legislation
The California Attorney General and the Department of Justice held the first public forum about the California Consumer Privacy Act (CCPA) on Tuesday, Jan. 8, in San Francisco. The public forums are part of the rulemaking process the attorney general’s office is undertaking pursuant to Section 1798.185 of the CCPA, which requires the attorney general … Continue Reading
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