Commentary Addressing Risks and Opportunities Through the Lifecycle of Data, Technology, Advertising and Innovation

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<div id="r1PostCPBlock" style="text-align: left;background-color: #fff;color: #000000;overflow: hidden;text-decoration: none">Native advertising has by all accounts been the darling of the digital marketing world in 2013. Although it comes in all shapes and sizes, the general consensus defines "native advertising" as the practice of designing ads to look like the natural editorial content of the website on which they appear. Native's proponents hail it as the second coming, while critics assail native ads as commercials masquerading as content -- whatever your view, most everyone seems to be doing it. <br />Read more at <a href="http://www.imediaconnection.com/content/35490.asp#WXpCgHr8warqKedX.99">http://www.imediaconnection.com/content/35490.asp#WXpCgHr8warqKedX.99</a></div> <div id="r1PostCPBlock" style="text-align: left;background-color: #fff;color: #000000;overflow: hidden;text-decoration: none">Native advertising has by all accounts been the darling of the digital marketing world in 2013. Although it comes in all shapes and sizes, the general consensus defines "native advertising" as the practice of designing ads to look like the natural editorial content of the website on which they appear. Native's proponents hail it as the second coming, while critics assail native ads as commercials masquerading as content -- whatever your view, most everyone seems to be doing it. <br />Read more at <a href="http://www.imediaconnection.com/content/35490.asp#WXpCgHr8warqKedX.99">http://www.imediaconnection.com/content/35490.asp#WXpCgHr8warqKedX.99</a></div> <p><em>Editor's Note: This&nbsp;article, authored by <a href="http://www.bakerlaw.com/FernandoABohorquez">Fernando A. Bohorquez, Jr</a>. and <a href="http://www.bakerlaw.com/AlanMPate">Alan M. Pate</a>,&nbsp;was originally published on&nbsp;December 2, 2013, courtesy of </em><em><a href="http://www.imediaconnection.com/content/35490.asp#multiview">iMedia Connection</a></em><em>. It is repurposed with permission.</em></p> <p>Native advertising has by all accounts been the darling of the digital marketing world in 2013. Although it comes in all shapes and sizes, the general consensus defines "native advertising" as the practice of designing ads to look like the natural editorial content of the website on which they appear. Native's proponents hail it as the second coming, while critics assail native ads as commercials masquerading as content -- whatever your view, most everyone seems to be doing it. <a href="http://www.imediaconnection.com/content/35490.asp#multiview"><strong>Read More&gt;&gt;</strong></a></p>

A guide to native advertising’s legal issues