Commentary Addressing Risks and Opportunities Through the Lifecycle of Data, Technology, Advertising and Innovation

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This week Gerald Ferguson, National Co-Leader of the Baker Hostetler Privacy Security and Social Media Team had the opportunity to speak with Colin O'Keefe of <a href="http://lxbn.lexblog.com/tag/lxbn-tv/">LXBN TV</a> on the subject of a post from last week: "<a href="https://www.dataprivacymonitor.com/miscellaneous/ftcs-do-not-track-initiative-could-create-new-market-for-paid-for-internet-content/">FTC's "Do Not Track" Initiative Could Create New Market for "Paid For" Internet Content</a>." In the post, Mr. Ferguson discussed the potential for the FTC's new "Do Not Track" initiatives to create a new market for paid-for online content. In the interview with O'Keefe, I explained what "Do Not Track" is, the technology at play and how it could change the market for premium online content.

Video Interview: Discussing the Potential Impact of the FTC’s “Do Not Track” Initiatives on Premium Online Content with LXBN TV