Archives: Emerging Technology

Subscribe to Emerging Technology RSS Feed

A Digital Advertising Primer on Preparing for the Post-Cookie World: Part One

Photo of Gerald J. FergusonPhoto of Fernando A. Bohorquez, Jr.Photo of Yadilsa DiazBy Gerald J. Ferguson, Fernando A. Bohorquez, Jr. and Yadilsa Diaz on Posted in Data Privacy, Emerging Technology
Editor’s Note: This blog post was originally published in September 2021, courtesy of the Association of National Advertisers. It is repurposed with permission. — PART I — Overview of the Five-Part Series In a time of constant change in digital advertising, there is one consistent question that persists in advertisers’ minds: What do we do after third-party … Continue Reading

Advancing Digital Strategies (and Hello from the Future!)

Photo of James A. ShererPhoto of Katherine LowryBy James A. Sherer and Katherine Lowry on Posted in Blockchain, Emerging Technology, Internet of Things
The following story is one in a six-part series devoted to the pioneering teams that comprise the firm’s new Digital Asset and Data Management Practice Group. A prime example of BakerHostetler’s preeminence in the legal industry is on display in its latest Practice Group, Digital Asset and Data Management (DADM), which offers holistic, enterprise-wide risk solutions to … Continue Reading
LexBlog