Archives: Geolocation

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The Video Privacy Protection Act: Watching the Courts Through Crossed Eyes

Photo of Carolina AlonsoBy Carolina Alonso, Alan L. Friel and Niloufar Massachi on Posted in Advertising, Behavioral Advertising, Children’s Privacy, Geolocation, Information Governance, Information Security, Marketing, Online Privacy, Privacy Class Actions
The Video Privacy Protection Act (VPPA), passed by Congress in 1988, is intended to prevent a “video tape service provider” from “knowingly” disclosing an individual’s “personally identifiable information” (PII) to third parties where that individual “requested or obtained … video materials,” such as “prerecorded video cassette tapes or similar audio visual materials.” At the time … Continue Reading

Massachusetts AG Settlement Bars Geofencing Near Medical Facilities

Photo of Melinda L. McLellanPhoto of Stephanie LucasBy Melinda L. McLellan and Stephanie Lucas on Posted in Behavioral Advertising, Geolocation, Marketing, Medical Privacy, Mobile Privacy, State Legislation
On April 4, 2017, the Massachusetts Attorney General’s office announced that it had settled with a digital advertiser following allegations the company was using geolocation technology to target ads to women visiting reproductive health facilities. Although the company denied that it geofenced clinics in Massachusetts, the AG indicated that such targeting would violate the Massachusetts … Continue Reading

Unexpected Consumer Data Collection Concerns FTC

By Alan L. Friel and Benjamin Barnes on Posted in Behavioral Advertising, Big Data, Geolocation, Marketing, Mobile Privacy, Retail Industry
The Federal Trade Commission (FTC) has been turning its attention to consumer data collection and use that consumers may not expect, such as tracking of TV viewing by smart TVs, and use of cross-device technologies and techniques to try to associate users and households to multiple devices (e.g., TVs, mobile phones, tablets, computers, and other … Continue Reading

National Highway Traffic Safety Administration Considers Privacy Implications for New Vehicle-to-Vehicle Technology

By Charles Shih on Posted in Federal Legislation, Geolocation
The Department of Transportation’s National Highway Traffic Safety Administration (“NHTSA”) announced in 2014 that it would begin steps toward implementing vehicle-to-vehicle (“V2V”) technology with an aim toward decreasing the number of traffic accidents on the nation’s roads.  V2V technology allows communication between cars on the road to alert drivers of potential accident situations.  However, with … Continue Reading

FTC Testifies to Congress on Proposed Senate Geolocation Data Privacy Bill

Photo of Pamela Jones HarbourBy Pamela Jones Harbour and Jenna N. Felz on Posted in Geolocation
Earlier this month, the Federal Trade Commission (FTC) testified to the Senate Judiciary Committee’s Subcommittee for Privacy, Technology and the Law about proposed Senate Bill 2171, “The Location Privacy Protection Act of 2014 (LPPA).” The Act would prohibit companies from collecting or disclosing geolocation information from electronic communications devices without users’ consent. The Act would … Continue Reading
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