Partner Jeewon Kim Serrato co-authored an article published in the California Lawyer Association’s Fall 2020 issue of the “Competition Journal” of the Antitrust, UCL and Privacy Section.  The article, “Privacy, Pricing, and the Value of Consumer Data: Complex Nature of the CCPA’s Non-Discrimination Requirement,” discusses the intersection of privacy and competition law and provides an in-depth examination of the non-discrimination right under the California Consumer Privacy Act, which is a first-of-its-kind law to require companies to calculate whether pricing differences are reasonably related to the value of the consumer data.

Privacy Pricing and Value of Cons Data.