What is loyalty? Ask a mob boss, a Los Angeles Lakers fan and a Labrador retriever, and you might get three different answers. Ask a retailer, and they’ll likely tell you that a loyalty program can be a great tool for rewarding their best customers and helping drive further purchases. But with these benefits come … Continue Reading
Privacy vs. Perks: Comparing the CCPA’s Notice of Financial Incentive and the Colorado Privacy Act’s Bona Fide Loyalty Program Rules
Posted in Information PrivacyWhat is loyalty? Ask a mob boss, a Los Angeles Lakers fan and a Labrador retriever, and you might get three different answers. Ask a retailer, and they’ll likely tell you that a loyalty program can be a great tool for rewarding their best customers and helping drive further purchases. But with these benefits come … Continue Reading
