Tag Archives: digital advertising

AdTech: Regulation, Compliance and Where We are Heading

Photo of Theodore J. Kobus IIIBy Theodore J. Kobus III on Posted in Advertising
Partners Fernando Bohorquez, Gerald Ferguson, Linda Goldstein and Jeewon Serrato, and Associate Justin Yedor served as panelists in a recent article published in the January 2022 issue of Financier Worldwide. In the article, they offer insights regarding key advertising technology regulation and compliance trends, including recent digital advertising efforts, benefits and insights, and current regulatory … Continue Reading

A Digital Advertising Primer on Preparing for the Post-Cookie World: Part One

Photo of Gerald J. FergusonPhoto of Fernando A. Bohorquez, Jr.Photo of Yadilsa DiazBy Gerald J. Ferguson, Fernando A. Bohorquez, Jr. and Yadilsa Diaz on Posted in Data Privacy, Emerging Technology
Editor’s Note: This blog post was originally published in September 2021, courtesy of the Association of National Advertisers. It is repurposed with permission. — PART I — Overview of the Five-Part Series In a time of constant change in digital advertising, there is one consistent question that persists in advertisers’ minds: What do we do after third-party … Continue Reading

New Taxes on the Digital Economy: A Closer Look at the New York Data Tax Proposal

Photo of Matt HunsakerPhoto of Jeewon SerratoPhoto of Foram DmytrykBy Matt Hunsaker, Jeewon Serrato and Foram Dmytryk on Posted in Tax
Over the last year, state and local governments have proposed a variety of novel taxes on the digital economy, including taxes on digital advertising and social media platforms. Two factors have motivated these proposals: (1) closing budget gaps by taxing out-of-state companies and (2) addressing perceived public policy concerns with out-of-state companies profiting on information … Continue Reading
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