Tag Archives: Dot Com Disclosures

The New FTC Dot Com Disclosures – the FTC Updates its Digital Advertising Guidelines for the Twitter and Facebook Age

Photo of Fernando A. Bohorquez, Jr.By Fernando A. Bohorquez, Jr. on Posted in Online Privacy
In what seems like a lifetime ago –and in the fast moving world of the Internet maybe it is –  in May 2000 the Federal Trade Commission issued “Dot Com Disclosures: Information about Online Advertising” to provide guidelines on the applicability of the FTC’s rules to online activities. Back then, the top of mind issues … Continue Reading

Focus on Behavioral Advertising, Part 2

Photo of Craig A. HoffmanBy Craig A. Hoffman on Posted in Behavioral Advertising
Last week we reviewed recent tracking litigation.  As part of our ongoing focus on behavioral advertising, below is a summary of recent developments regarding Do Not Track legislation, industry self-regulatory efforts in the United States and abroad, and the FTC’s plan to update its Dot Com Disclosures guidelines.    FTC Commissioner J. Thomas Rosch, concerned with … Continue Reading

Focus on Behavioral Advertising

Photo of Craig A. HoffmanBy Craig A. Hoffman on Posted in Behavioral Advertising
As the FTC is evaluating its Dot Com Disclosures guidelines and Congress considers Do Not Track legislation, the debate over regulation of online advertising has intensified.  On one side, opponents of new legislation explain how online advertising subsidizes many of the free services Internet users enjoy and point to studies showing that Internet advertising contributes … Continue Reading
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