Ad Industry Split on Cookies and CCPA

By Alan L. Friel, Taylor A. Bloom, Kyle R. Fath and Catrina Wang on March 10, 2020 Posted in Advertising, CCPA

Owners of websites and mobile applications that utilize cookies and other tracking technologies, e.g., pixels, app SDKs (tracking technologies), for interest-based advertising and other activities inherently share data across the digital ecosystem and will have to address these activities as part of their greater California Consumer Privacy Act (CCPA) compliance approach. In particular, the CCPA’s … Continue Reading

IAB Releases Draft CCPA Compliance Framework for Digital Advertising Industry

By Kyle R. Fath on October 25, 2019 Posted in Advertising, CCPA

The Interactive Advertising Bureau (IAB) publicly released its draft CCPA Compliance Framework for Publishers and Technology Companies (“Framework”) on Oct. 22, 2019. As we reported here, the Framework is being developed by the IAB and the IAB Tech Lab to address the challenges of the CCPA’s Do Not Sell obligation as it relates to interest-based … Continue Reading

Focus on Behavioral Advertising, Part 2

By Craig A. Hoffman on September 2, 2011 Posted in Behavioral Advertising

Last week we reviewed recent tracking litigation. As part of our ongoing focus on behavioral advertising, below is a summary of recent developments regarding Do Not Track legislation, industry self-regulatory efforts in the United States and abroad, and the FTC’s plan to update its Dot Com Disclosures guidelines. FTC Commissioner J. Thomas Rosch, concerned with … Continue Reading