Tag Archives: Interest-Based Advertising

Mobile Ad Co Settles with FTC Over Allegations of Deceptive Geolocation Tracking And Children’s Privacy Violations for $4 Million

By Alan L. Friel and Suchismita Pahi on June 29, 2016 Posted in Children’s Privacy

On June 22, 2016, mobile advertising company InMobi Private Ltd. settled Federal Trade Commission (“FTC” or “Commission”) claims of violations of Section 5 of the FTC Act, and the Children’s Online Privacy Protection Act and Rule (COPPA), for $4 million. The violations of COPPA supported the monetary penalty since, unlike Section 5, COPPA provides for … Continue Reading

Ad Industry Enforcer Issues Reminder That Notice and Choice Are Musts for Companies Engaged in Interest-Based Advertising and Native Advertising

By Alan L. Friel, Daniel Goldberg and Maryanne Stanganelli on March 23, 2016 Posted in Behavioral Advertising

The Online Interest-Based Advertising Accountability Program (Accountability Program), which enforces the advertising industry’s self-regulatory system administered by the Council of Better Business Bureaus, has published the resolution of two formal inquiries into the privacy practices of The Hollywood Reporter (Hollywood) and Varick Media Management (Varick). According to the Accountability Program, both Hollywood and Varick violated … Continue Reading