Tag Archives: OIBAAP

Increased Scrutiny on Notice and Choice for Use of AD Profiling, Especially Using Mobile Location Data

Photo of Taylor A. BloomBy Taylor A. Bloom, Alan L. Friel and Niloufar Massachi on Posted in Advertising, Big Data, Marketing, Mobile Privacy
Are you an app publisher or do you advertise via mobile apps or obtain marketing data that originates from them?  If so, you need to beware that regulators and consumer protection authorities are taking action against companies with regard to the notice and choice, or lack thereof, they are providing to consumers for the collection … Continue Reading

Online Merchant Cited for Inadequate Interest-Based Advertising Disclosures

By Alan L. Friel and Kyle R. Fath on Posted in Advertising, Enforcement
Liftopia, an e-commerce platform that enables ski resorts to sell advance-purchase tickets online, was cited in a recent decision by the Better Business Bureau’s Online Interest-Based Advertising Accountability Program (OIBAAP) for failing to provide consumers with sufficient notice and choice relating to the collection of data for targeted ads and the serving of interest-based advertising … Continue Reading
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