A recent national survey of smartphone users, not surprisingly, revealed that privacy, transparency, choice, and control are important considerations for users. Indeed, many users indicated that they want more choices and easier access to controls regarding advertising tracking and geolocation data. Legislators and consumer advocacy groups are taking heed. On May 10, 2011, the Senate … Continue Reading
Similar to the bill introduced by Rep. Jackie Speier in February 2011, Sen. John Rockefeller (D-WV) introduced the Do-Not-Track Online Act of 2011 on May 9, 2011. Sen. Rockefeller announced that the bill would offer a “simple, straightforward way for people to stop companies from tracking their movements online.” The FTC would be given one … Continue Reading
Posted in Behavioral Advertising, Federal Legislation
