Tag Archives: ZIP code

California Retailers Who Collect Zip Codes In Credit Card Transactions May Now Face Class Action Lawsuits

On February 10, 2011, the California Supreme Court issued a decision in Pineda v. Williams-Sonoma (.pdf), finding that a ZIP code constitutes “personal identification information” under California’s Song-Beverly Credit Card Act of 1971 (the “Song-Beverly Act”).  The Song-Beverly Act prohibits retailers from requesting and recording “personal identification information” as a condition of a credit card transaction.  … Continue Reading
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